BootstrapLabs has been making Venture Capital investments since being founded in 2008, and since 2015 it was the first Venture Capital firm to start to invest in an AI-first Venture Capital strategy. Since then they have been investing in visionary founders that solve today’s most important and valuable opportunities by applying Artificial Intelligence.
BootstrapLabs has been making Venture Capital investments since being founded in 2008, and since 2015 it was the first Venture Capital firm to start to invest in an AI-first Venture Capital strategy. Since then they have been investing in visionary founders that solve today’s most important and valuable opportunities by applying Artificial Intelligence.
My Role:
Support the BSL team and the AI community setting the tone and style of the AAI Conference. Designed all promotional materials for both digital and printed.
My Role:
Support the BSL team and the AI community setting the tone and style of the AAI Conference. Designed all promotional materials for both digital and printed.
Healthline is the number one leading health information site in the U.S. with 72.9 million
unique monthly visitors (as of early 2020). The brand has grown to become more empathetic and authentic as design grew in importance for our users.
Healthline is dedicated to making health and wellness information accessible, understandable, and actionable so that readers can make the best possible decisions about their health.
— BRANDING
— PHOTO STYLING
— ILLUSTRATION
Being a part of the editorial team, I worked with a handful of designers and photography editors to work and continue to enhance and engage our audience.
Hybrid Photo Collage & Illustration
EDITORIAL
Collage and Photo Illustration is a way to create art that is new, stylized and original.
Utilizing clean backgrounds, subtle textures, cut out of objects and hand drawn elements,
that put a new spin on stock photography and give an original and personal touch to get the complex idea, accurate point or emotion across.
Re Think Breast Cancer
Healthline Parenthood Key Art
Letter from the Editor: Welcome to Parenthood
I Used to Panic Over My Intrusive Thoughts. Here’s How I Learned to Cope
I Had an Eating Disorder for 7 Years — and Barely Anyone Knew
This Queer, Immigrant-Owned Spice Company Says the Spice Trade Needs an Update. Here's Why
(Series of columns by Sam Dylan Finch)
An advice column for honest, unapologetic conversations about mental health with advocate Sam Dylan Finch. While he’s not a certified therapist, he has a lifetime of experience living with obsessive-compulsive disorder (OCD).
Role: Concept and Execution
I lead the series and established the look and feel which was the best way to present the stories, making an impact with our audience. Crazy Talk Series that was one of the most successful series throughout 2021.
Wellness Wire Bi Weekly Newsletter
DESIGN EXPLORATION
Wellness Wire is a Bi-Weekly Newsletter curated to nurture your inbox with health and wellness advice that’s inclusive and rooted in medical expertise.
My Role:
Worked closely with the product team and collaborated with my design manager to conceptualize and develop all design elements.
Logo Concepts:
Illustration
EDITORIAL & MARKETING
The Healthline Team developed a style of illustration that allows the designer to use the palette quickly and efficiently.
(Created website assets, program key art for affiliate partners.)
(Program Thumbnail Illustration)
Program Key Art Illustrations feel the most stylized when using the palette combinations in innovative ways.This flat, minimalist style tends to read more stylized and sophisticated than more detailed approaches.
Conceptual illustrations are used for stories that require a much more original and personal touch to get the complex idea, accurate point or emotion across. These more detailed illustrations allow for the color palette to be used in more innovative ways.
Design Director: Madeleine Weiss
Editor in Chief: Erin Peterson
Editors: Ginger Wojcik, Crystal Hoshaw
Editorial Designers: Brittany England, Ruth Basagoitia, Diego Sabogal, Wenzdai Figueroa, Maya Chastain, Andrew Nguyen
Photo Editors: Anthony Lasala, Jamie Herrmann, Jaime Keiter, VIviana Quevedo
Medical Photo Editor: Monica Pardo
Credits:
