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Healthline

Services Provided

Art Direction, Photo Manipulation, Illustration

Location
San Francisco, CA

Team Members

Madeleine Weiss , Ruth Basagoitia, Brittany England, Alyssa Kiefer, Wenzdai Figueroa

Link
Healthline.com

Project Type

Editorial Design

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Hybrid Photo Collage

Healthline is the number one leading health information site in the U.S. with 72.9 million unique monthly visitors (as of early 2020). The brand has grown to become more empathetic and authentic as design grew in importance for our users.

Being a part of the editorial team, I led multiple projects and worked with a handful of designers and photo editors to continue to enhance and engage our audience by setting a unique  style that made us stand out from our business competitors.

Creating distinctive branded images by editing photos, utilizing clean backgrounds, subtle textures and hand drawn elements, this gave a new spin on stock photography and showed an original and  emotion across.

I also worked on creating brand systems and libraries that established a cohesive and consistent visual identity for our marketing materials, ensuring a unified and impactful brand presence.

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Re Think Breast Cancer

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This Queer, Immigrant -  Owned Spice Company Says the Spice TradeNeeds an Update. Here's Why

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I Used to Panic Over My Intrusive Thoughts

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I Had an Eating Disorder for 7 Years — and Barely Anyone Knew

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Letter from the Editor: Welcome to Parenthood

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Can Eating Certain Foods Make Sex Better?

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Newsletter

The Wellness Wire is a bi-weekly newsletter thoughtfully curated to land in your inbox,

offering health and wellness guidance that is inclusive and firmly grounded in

medical expertise.

I worked closely with the product design team and collaborated with my manager to

conceptualize and develop all design elements.

Design exploration

Logo:

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Iconography:

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Social Media

I assisted the social team in the development of design assets tailored for our social media channels, ensuring a cohesive and visually compelling online presence.

This included, organizing and maintaining a library of design assets, including templates, fonts, and stock images for quick and efficient content creation.

Video Campaigns

I collaborated closely with the video and marketing teams to create a video series titled "Supplements 101," where we provided detailed explanations for each supplement.

 

My contributions included delivering illustrated assets and providing guidance to the video production team.

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Illustration

As an editorial designer, my role extended beyond layout and typography; I also took on the creative challenge of producing a diverse array of illustrations. These illustrations served as an integral component of our editorial content, enriching the reader's experience and making complex ideas more accessible.


These visuals not only brought stories to life but also played a pivotal role in capturing the audience's attention, driving engagement, and conveying the unique character of the publications and articles I had the privilege of working on.

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Alexis Giulianna

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  • Pinterest

2017 – 2023

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