Art Direction, Photo Manipulation, Illustration
San Francisco, CA
Madeleine Weiss , Ruth Basagoitia, Brittany England, Alyssa Kiefer, Wenzdai Figueroa
Hybrid Photo Collage
Healthline is the number one leading health information site in the U.S. with 72.9 million unique monthly visitors (as of early 2020). The brand has grown to become more empathetic and authentic as design grew in importance for our users.
Being a part of the editorial team, I led multiple projects and worked with a handful of designers and photo editors to continue to enhance and engage our audience by setting a unique style that made us stand out from our business competitors.
Creating distinctive branded images by editing photos, utilizing clean backgrounds, subtle textures and hand drawn elements, this gave a new spin on stock photography and showed an original and emotion across.
I also worked on creating brand systems and libraries that established a cohesive and consistent visual identity for our marketing materials, ensuring a unified and impactful brand presence.
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The Wellness Wire is a bi-weekly newsletter thoughtfully curated to land in your inbox,
offering health and wellness guidance that is inclusive and firmly grounded in
I worked closely with the product design team and collaborated with my manager to
conceptualize and develop all design elements.
I assisted the social team in the development of design assets tailored for our social media channels, ensuring a cohesive and visually compelling online presence.
This included, organizing and maintaining a library of design assets, including templates, fonts, and stock images for quick and efficient content creation.
I collaborated closely with the video and marketing teams to create a video series titled "Supplements 101," where we provided detailed explanations for each supplement.
My contributions included delivering illustrated assets and providing guidance to the video production team.