Greatist is dedicated to making wellness information accessible and actionable for people of all lifestyles and budgets, with the goal of helping individuals make informed decisions about their health. Our content is created, fact-checked, and reviewed by qualified writers, editors, clinicians, and other contributors.
As an editorial designer, I supported the greatist.com platform through creating brand guidelines, curated visuals for multiple versicles. We worked closely with the SEO team to generate and adhere content with the user’s needs.
— PHOTO EDITING
Hybrid Photo Illustration & Collage
Humor is a large part of the Greatist brand expression. As a result, we loved creating collages that use vibrant color, irony and humorous scenarios to embrace, and highlight the idiosyncrasies that make us who we are. A lot of the collages embrace retro styling and nostalgia by incorporating old computer interfaces, video game patterns and grids.
The different series engage readers by covering relatable everyday stories.
The following series are: Groundhog Days, Hot Probs and New Romantics.
We used conceptual illustrations that abstractly highlight emotions, types of connections,
Our illustrations express this by using bold black outlines combined with vibrant colors from our palette. Background patterns and collage overlays add richness through depth and tone.
Design Manager: Mekhi Baldwin
Editor in Chief: Rita Mauceri
Editors: Ashley Sepanski , Crystal Yuen
Editorial Designers: Brittany England,
Wenzdai Figueroa, Maya Chastain
Photo Editors: Anthony Lasala,
Dana Davenport, Yendi Reid
Medical Photo Editor: Monica Pardo