Art Direction, Photo Manipulation, Illustration
San Francisco, CA
Madeleine Weiss , Mekhi Baldwin, Brittany England, Alyssa Kiefer, Wenzdai Figueroa, Maya Chastain
Hybrid Photo Collage
As an editorial designer, I supported the greatist.com platform through creating brand guidelines, curated visuals for multiple versicles.
We worked closely with the SEO team to generate and adhere content with the user’s needs.
Greatist was acquired by Healthline in early 2019. This change provided an opportunity for the design team to adapt and improve its existing brand by minimizing its color palette, while increasing the contrast and including sharper angles in the illustrations and photo collages.
How to Make Kombucha
The Ultimate Bushy Brow Kit: Supplements, Serums, Tools, and Tutorials
I Just Really, Really Miss AIM
Greatist Love Lessons: Movie Scenes That Showed Us the Real in the Feels
Hot Probs - I’m Sick Of Making Excuses For Not Wanting To Hang Out
Hot Probs - My Neighbor Is Being Too Nice
GRT Color Palette
I worked on promoting social campaigns for editorial purposes, collaborating with cross-functional teams to create and execute strategic content that effectively conveyed our editorial messages to a wider audience, fostered reader engagement, and aligned with our overarching brand identity.