Art Direction, Social Media, Design Systems
Ryan Hamsher, Brittany England, Jason Hoffman, Sanchez Stanfield, Viviana Quevedo,
Social Media & Marketing Design
Social Media & Marketing
As a social designer I played a crucial role in ensuring that the company's social content is visually appealing, consistent with the brand, and easy for the social team to work with.
I collaborated closely with other teams, stay organized, and adapted to the fluidity and constant evolution of social media
to facilitate the creation of engaging and on-brand content.
I helped grow the mobile traffic 121% in 2023, allowing us to reprioritize for mobile by optimizing content and design to better fit with the dimensions for easier accessibility for consumers and press. We created resource decks for designers and stakeholders that showcased design systems for every part of Bezzy’s content.
Illustrations by Brittany England & Jason Hoffman
Bezzy shares personal narratives that foster empathy and
a sense of community, but are also medically accurate.