Art Direction, Photo Manipulation, Social Strategy, Branding
Prerna Sethi, Pratima Sethi
San Francisco, CA
Social & Marketing Design
Sethi Couture is characterized by its pristine and refined aesthetics. My primary objective was to preserve their brand's core elements and infuse it with the brand's rich heritage, all the while employing authentic and personalized photography to capture the brand's authentic essence.
My day-to-day tasks were to design a wide variety of visual materials for our social media channels, and keep track our our monthly goals by scheduling daily posts and elevating our customers engagement. I also spent time working on printed materials for promotions like upcoming events, flyers, lookbooks and more.
I used a wide variety of marketing tools, both online and offline, where I learned to work with printed materials and effectively leverage digital platforms to create comprehensive marketing campaigns that reached diverse audiences.